We started in 2022 with a vision to replace plastic and paper packaging from the mass market. Plastic is gross, and even recycling it uses energy and causes pollution. The energy that goes into paper packaging isn’t that environmentally friendly either. 

We’re not saying that our process doesn’t require energy - it does. But we’re providing you with a product that we produced naturally, and every end user can reuse it at home or at work, recycle at home or with us, or just be really happy knowing that it will actually biodegrade. 

We only use British wool. Why? Because we want to support our farmers. They feed us and they care for our countryside (literally and metaphorically), so it’s only fair that we do everything we can do to support the people that provide for us.